Cookies are small files which are stored on your (the user’s) computer. They are designed to hold a modest amount of specific data and can be accessed either by the web server or the client computer. This allows the server to track use and deliver tailored information to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website to the next (such as the cookies acceptance message on this site).
We also use:
When someone visits portabella.co.uk (or any development specific website within the Portabella group) we use Google Analytics to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website.
The Facebook pixel receives these types of data:
Http Headers – Anything present in HTTP headers. HTTP Headers are a standard web protocol sent between any browser request and any server on the internet. HTTP Headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
Optional Values – Developers and marketers can optionally choose to send additional information about the visit through conversion tracking. Example custom data events are conversion value, page type, and more.
Form Field Names – Includes website field names like ‘email’, ‘address’, ‘quantity’ for when you purchase a product or service. We don’t capture field values unless you include them as part of Advanced Matching, conversion tracking, or user properties.